WEWOREWHAT

• PACKAGING DESIGN

Parlux came to JMD to create a fragrance for street-style blog turned fashion and lifestyle brand, We Wore What.  They wanted a fragrance that reflects the brand’s modern, fashion-first perspective- effortless, confident, and inherently unisex. The design explores the balance between familiarity and individuality, translating that duality into a clean, directional object.

The bottle is rendered in a travertine-inspired, stone-like finish- bringing a sense of texture, weight, and understated luxury. Both grounded and unexpected, the form feels architectural yet wearable, blurring the line between accessory and object. Recognized with a 2025 GD USA American Package Design Award, the design captures a new expression of contemporary fragrance- refined, tactile, and distinctly its own.