PARIS HILTON

• PACKAGING DESIGN

Parlux tasked JMD to design Paris Hilton Iconic, a fragrance that captures her enduring influence on glamour, confidence, and self-expression. Rooted in the visual language that has long defined her world – high shine, unapologetic femininity, and playful luxury- the design reimagines these codes through a modern lens.

The sculptural bottle balances sleek lines with luminous, metallic finishes that reflect a signature love of sparkle and spotlight. Bold yet refined, the silhouette is designed to feel instantly recognizable, an object that celebrates personality as much as product. The result is a fragrance that transcends scent, becoming a statement piece that is both contemporary and unmistakably Paris.