MARC JACOBS

• PACKAGING DESIGN

As a long-standing creative partner to Coty, JMD was approached to reinterpret design codes for Marc Jacobs fragrance editions – Marc Jacobs Perfect Absolute and Marc Jacobs Murakami Collection – using color as a primary storytelling tool to shift mood, energy, and collectibility while remaining true to the spirit of each fragrance.  From playful, high-impact palettes to more nuanced tonal explorations, each direction was designed to feel both unexpected and inherently Marc Jacobs. 

For Holiday, JMD developed giftable expressions that elevated the brand’s signature whimsy through bold color, pattern, and seasonal storytelling – creating a cohesive yet dynamic presence across retail and campaign.