LOVESHACKFANCY

• PACKAGING DESIGN
• CONTENT CREATION

LoveShackFancy came to JMD with a mission create a trio of fragrances that embody the brand’s signature romantic femininity – rooted in florals, vintage Parisian charm, and a love of detail. The bottle was designed as an extension of that world, where fashion and fragrance become one.

Drawing from couture, scalloped edges echo the soft movement of a gown, while the silhouette feels like a treasured vintage find. The cap, an oversized, imperfect bow, is sculpted to appear delicately hand-tied- both whimsical and intentional- finished with a luminous gold collar. Soft washes of pink, blue, and cream distinguish each scent, layered with intricate patterning and gold foil accents, creating a keepsake that feels as collectible as it is personal.