KYLIE COSMETICS

• PACKAGING DESIGN
• MERCHANDISING

JMD collaborated with Kylie Cosmetics to shape two distinct expressions of the brand, one rooted in iconography, the other in celebration. 

The signature drip was reimagined as a fully realized design language, extending beyond the bottle into a seamless world of packaging and merchandising- bold, fluid, and unmistakably Kylie.

For holiday, the story shifted to ribbons, soft yet sculptural forms that wrapped the retail experience in movement and light. The result: a festive, immersive environment where every detail felt considered, collectible, and gift-ready.