KENDRA
SCOTT

• PACKAGING DESIGN
• CONTENT CREATION

“A SIGNATURE SCENT IS
THE ULTIMATE FASHION STATEMENT
HERE’S TO MAKING YOURS.”

KENDRA SCOTT

Kendra Scott selected JMD to translate the spirit of her iconic Danielle stone into a fragrance collection designed to be worn as an accessory. Inspired by the brilliance of gemstones and the fluidity of watercolor, the collection balances structure with softness, capturing a sense of wanderlust, light, and modern femininity.

The sculptural bottle echoes the angular elegance of the Danielle silhouette, rendered in high-shine glass, while a radiant gold cap draws directly from the stone itself. Intricate filigree is subtly debossed at the collar, adding texture and refinement. Across the label and carton, airy watercolor washes move organically – each palette uniquely tied to the scent and stone- finished with the signature medallion in gold foil, creating a striking contrast between artful spontaneity and polished luxury.