IGNACIO
FIGUERAS

• PACKAGING DESIGN
• ADVERTISING

SHORTLIST 2021 DIELINE AWARDS
SHORTLIST 2021 PENTAWARDS

After years as the iconic face of Ralph Lauren campaigns, world-renowned polo player Ignacio Figueras set out to create a fragrance collection that reflected his own story; one rooted in elegance, adventure, sport, and purpose.

JMD collaborated closely with Nacho to develop both the fragrance identity and packaging design, creating a collection inspired by his equestrian lifestyle and global travels. The bottle design became a modern interpretation of the equestrian world, sleek architectural forms paired with rich detailing that subtly referenced saddle craftsmanship, leatherwork, and the timeless sophistication of polo culture. Strong yet understated, the bottles were designed to feel refined, masculine, and effortlessly modern.

Every detail was approached with intention to create a fragrance experience that felt authentic to Nacho’s world while also supporting Sentebale, the charity dedicated to helping vulnerable children in southern Africa.