GUESS

• PACKAGING DESIGN

Interparfums challenged JMD to create a new blockbuster fragrance franchise for GUESS Men and Women – one that would elevate the brand through a more sophisticated, design-led lens. Rooted in GUESS’s legacy of confidence and sensuality, the direction introduces a heightened sense of refinement, balancing bold presence with a more considered, modern aesthetic.

The bottle expresses this evolution through strong, architectural forms, anchored by a wrapped leather shoulder that adds texture and depth. Finished with a gold-accented logo and polished detailing, the design blends tactile richness with clean structure – creating an object that feels both elevated and unmistakably GUESS.