DONNA KARAN

• VISUAL IDENTITY
• PACKAGING DESIGN
• CREATIVE DIRECTION
• CONTENT CREATION

DKNY:  WINNER OF THE SILVER PENTAWARD 2025

Donna Karan has always understood that true luxury whispers. A pioneer of modern femininity, her world is one where sensuality is expressed through ease, and form carries emotion. With Cashmere Mist Collection, JMD distilled that philosophy into fluid, sculptural silhouettes with curves that feel as soft as the fabric that inspired them. Finished with organic gold accents and subtle brand codes, each flacon becomes an object of quiet, effortless beauty.

A similar sensibility transforms DKNY 24/7, where the rhythm of New York City takes shape. An hourglass form captures the tension of time – balancing strength with sensuality in a way that feels distinctly urban. For the holiday season JMD created a theme where these iconic bottles glow anew, enveloped in celestial gold, turning each fragrance into a luminous expression of modern desire.