CLEAN BEAUTY COLLECTIVE

• 360 CREATIVE DIRECTION

Clean Beauty Collective has been a defining force in modern fragrance since 2003. In 2017, JMD was brought on as long-term creative partners to lead a comprehensive aesthetic evolution, reimagining the master brand and its key franchises, including Clean Classic, Clean Reserve, and Clean Avant Garden, while preserving the integrity of the brand’s core DNA.

Over the past several years, our partnership has expanded beyond fragrance into new categories including Clean Home and Hair & Body, helping to strategically evolve the portfolio while maintaining a cohesive, ownable visual language. From refining the minimalist codes of Clean Classic to developing the warmer, sustainability-driven Reserve collection and extending the brand into lifestyle and personal care, we have supported Clean Beauty Collective through multiple stages of creative development, ensuring clarity, consistency, and modern relevance across every touchpoint.