BILLIE EILISH

• VISUAL IDENTITY
• PACKAGING DESIGN
• CREATIVE DIRECTION
• CONTENT CREATION

EILISH:  Winner of the 2022 FIFI Awards Consumer Fragrance Choice
YOUR TURN:  Winner of the SILVER PENTAWARD 2024

Parlux came to JMD to create the debut fragrance from Billie Eilish. Obsessed with scent her entire life, Billie was passionate that the bottle be an interpretation of her favorite part of the body, the décolletage and collarbone. Our team drew inspiration from Billie’s direction and created a gilded flacon finished in a beautiful amber-bronze, designed to be a treasured item that’s meant to be displayed. 

From there a partnership was born resulting in another award-winning fragrance, Your Turn, inspired by the shape of a die.  Parlux and Billie are great partners who are willing to push boundaries with outstanding packaging results.