SABRINA CARPENTER

• 360 CREATIVE DIRECTION

Actress, singer and songwriter, Sabrina Carpenter, came to JMD with a mission to launch her very first fragrance that’s directly inspired by her love of sweets.  We brought her vision to life by focusing on the very thing she adores the most, chocolate. Combining sophistication with a hint of whimsy, the packaging is modeled from the shape of a sophisticated French chocolate.

To continue the whimsical story of the chocolate bar, and an homage to Willy Wonka, we built a nostalgic set dipped in pink, reminiscent of a vintage candy store, and embellished it with life sized candy and lollipops. A place where Sabrina ran the shop with a combination of sweet and sexy vibes.