SARAH
JESSICA
PARKER

• PACKAGING DESIGN
• CREATIVE DIRECTION

Jon Dinapoli, Founder of JMD, has partnered with Sarah Jessica Parker since 2006, beginning with the launch of the original Lovely fragrance at Coty. What began as a single expression of personal style has evolved into an enduring creative dialogue, one that continues to shape a fragrance portfolio defined by nuance, femininity, and intention.

From luminous reinterpretations to deeply personal creations, each project reflects a distinct facet of Sarah Jessica’s world. New York’s energy is captured in soft pink glass and radiant finishes with LOVELY LIGHTS; BORN LOVELY brings youthful optimism in delicate bows and translucent tones; STASH brings a deeply personal approach and takes form through weighty glass and artisanal details. Most recently, inspiration turns to fashion, translating the elegance of a signature heel into sculptural flacons that feel less like objects and more like accessories, with the FOREVER LOVELY Collection.