OSCAR
DE LA RENTA

• PACKAGING DESIGN
• ADVERTISING

Through our partnership with Interparfums,  JMD was tasked with designing a fragrance bottle for Oscar de la Renta that honored the timeless elegance of the house while introducing a more modern expression of the brand.  The bottle design was inspired by the spirit of New York itself, refined, architectural, and effortlessly sophisticated. Elevated finishes and thoughtful detailing brought a sense of modern luxury to the final design, while remaining deeply rooted in the romantic femininity synonymous with Oscar de la Renta.

Beyond the packaging, JMD reimagined the advertising campaign for the iconic Oscar de la Renta Signature fragrance. The refreshed creative direction celebrated the enduring beauty of the original scent through a modern lens, balancing heritage with contemporary sophistication. The result is a cohesive visual that honored the brand’s legacy while introducing it to a new generation of fragrance consumers.